Adopting a culture of sustainability within your organization can improve your work environment, guide purchasing decisions and expand your bottom line. With the natural beauty found throughout our city, your customers and employees will value the steps your business takes to become a better steward of our waterways and natural resources.
TO EARN PEARL BUSINESS RECOGNITION:
- Fill out the Pearl Business Interest Form below or email pearlbusiness@lrnow.org
- Pearl Business Manager will reach out to set up a consultation meeting
- Complete checklist prior to or in-person during consultation meeting

Local businesses are fundamental to the vitality of our beautiful city and can have a lasting impact on our local waterways. Whether your business manufactures goods, sells as a retail establishment, or provides important services to our neighbors, it impacts the health and well-being of our community. More and more residents of Virginia Beach are becoming conscious of where their money goes and how it is spent. With the many options available, consumers are seeking out businesses that reflect their values of sustainability, social awareness and environmental responsibility.
LRNow recognizes that active engagement of the private sector is essential to truly move towards a sustainable Virginia Beach and cleaner waters. Businesses within our city are already changing how they work. Some are increasing their energy efficiency, using resources more strategically, reducing waste and pollution, and becoming more sustainable.
The businesses listed below are taking the lead in adopting a culture of sustainability and becoming better stewards of our waterways. They have been certified by Lynnhaven River NOW as Pearl Businesses and are recognized for their efforts to restore our waterways and sustain the natural beauty found throughout our city. Please use the links below to learn more about each business.
These businesses have worked hard to achieve a Pearl Business Recognition!
Put these waterway-friendly businesses to work for you.