Pearl Businesses

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Local businesses are fundamental to the vitality of our beautiful city and can have a lasting impact on our local waterways. Whether a business manufactures goods, sells as a retail establishment or provides important services to our neighbors, it impacts the health and well being of our community. More and more residents of Virginia Beach are becoming conscious of where their money goes and how it is spent. With the many options available, consumers are seeking out businesses that reflect their values of sustainability, social awareness and environmental responsibility.

While residents, schools and faith-based communities have each started moving towards greener practices through the Pearl Homes, Pearl Schools and Pearl Faith Community programs, Lynnhaven River NOW recognizes that active engagement of the private sector is essential to truly move towards a sustainable Virginia Beach and cleaner waters. Businesses within our city are already changing how they work. Some are increasing their energy efficiency, using resources more strategically, reducing waste and pollution, and becoming more socially aware.

Adopting a culture of sustainability within your organization can improve your work environment, guide purchasing decisions and expand your bottom line. With the natural beauty found throughout our city, your customers and employees will value the steps your business takes to become a better steward of the Lynnhaven River, the bay and our planet.

Please visit our Pearl Business Program application to complete your application. Your business is considered an applicant once the application has been completed and the payment has been received. Our Pearl Business Coordinator will be in touch with you soon to help you get started.

Pearl Business Application Fee 

For more information, contact Helen Kuhns Pearl Programs Coordinator.

Pearl Business program continues to grow:

These businesses have worked hard to achieve a Pearl Business Recognition. Put these waterway-friendly businesses to work for you!

Edgar Cayce’s A.R.E.

Flint Marine Construction    

Great Outdoor Provision Company at Hilltop East

Kerr Environmental

Services Corp.

L.L. Bean at Lynnhaven Mall

Matt Abbott State Farms Insurance


The Runnymede Corporation

Westminster Canterbury on Chesapeake Bay